Promoting Enjoyment, Understanding and Behaviour Change

Together with our partners, we want to increase the level of awareness of environmental issues amongst all sectors of the population - helping to create a culture of sustainable living and respect for the environment across Wales, as well as building environmental skills.

The grants bidding window is now closed.

We recognise that there are many different approaches to raising awareness of environmental issues, developing knowledge and skills, and helping to develop more informed citizens.

CCW aims to support innovative projects that increase children and young people's contact with the natural environment in order to create enjoyable, high quality learning and recreational experiences within the formal education sector. Projects should target 3 - 19 year olds and encourage out of classroom learning linked to the curriculum and Education for Sustainable Development and Global Citizenship (ESDGC).

We will give priority to well planned projects that:

• Promote opportunities for all sections of the community to understand and appreciate our natural heritage through formal education, life-long learning, better interpretation & information, leading to greater awareness of its value and opportunities for its enjoyment.
• Improve opportunities to acquire specialist environmental skills and knowledge
• Encourage schools to make use of local urban greenspace for outside the classroom learning e.g. through the provision of more outreach work by existing education/ ranger/ countryside services, infrastructure additions to existing greenspace which would benefit school visits etc.
• Promote the understanding of the Ecosystem Services concepts and the value of nature to society.
• Raise awareness and understanding of the marine environment, including the pressures it faces and the importance of the Welsh context.
• Demonstrate a systematic approach to behaviour change (e.g. social marketing, nudge) with a recogniseable environmental context e.g. reducing environmentally damaging behaviour, promoting Ecosystems Goods and Services benefits e.g. health & well-being.

For all projects which are supported, the following will apply:

• They will clearly demonstrate how they have considered their target audience in their planning and design – and that the delivery mechanisms identified are appropriate and targeted towards their audiences.
• Projects will have a clear link to a national or local policy agenda, which is within the scope and remit of CCW’s work, and can demonstrate it is not duplicating (or likely to be in competition) with any similar project.
• We will look favourably on collaborative projects or those that link together to create more effective outcomes.

Under this pillar, CCW grant aid cannot fund:

• Farming, agriculture or food production initiatives unless delivering biodiversity understanding, access opportunities or ESDGC.
• Projects benefiting individual schools only.
• Production of educational resources as stand alone projects.
• Stand alone art projects unless delivered as part of an outdoor experience.
• Establishing and maintaining general websites. We will however, consider funding for web pages and innovative digital solutions where it is integral to the success of the project.