Promoting Enjoyment, Understanding and Behaviour Change
Together with our partners, we want to
increase the level of awareness of environmental issues amongst all
sectors of the population - helping to create a culture of
sustainable living and respect for the environment across Wales, as
well as building environmental skills.
The grants bidding window is now closed.
We recognise that there are many different approaches to raising
awareness of environmental issues, developing knowledge and skills,
and helping to develop more informed citizens.
CCW aims to support innovative projects that increase children
and young people's contact with the natural environment in order to
create enjoyable, high quality learning and recreational
experiences within the formal education sector. Projects should
target 3 - 19 year olds and encourage out of classroom learning
linked to the curriculum and Education for Sustainable Development
and Global Citizenship (ESDGC).
We will give priority to well planned projects that:
- Promote opportunities for all sections of the community to
understand and appreciate our natural heritage through formal
education, life-long learning, better interpretation &
information, leading to greater awareness of its value and
opportunities for its enjoyment.
- Improve opportunities to acquire specialist environmental
skills and knowledge
- Encourage schools to make use of local urban greenspace for
outside the classroom learning e.g. through the provision of more
outreach work by existing education/ ranger/ countryside services,
infrastructure additions to existing greenspace which would benefit
school visits etc.
- Promote the understanding of the Ecosystem Services concepts
and the value of nature to society.
- Raise awareness and understanding of the marine environment,
including the pressures it faces and the importance of the Welsh
- Demonstrate a systematic approach to behaviour change (e.g.
social marketing, nudge) with a recogniseable environmental context
e.g. reducing environmentally damaging behaviour, promoting
Ecosystems Goods and Services benefits e.g. health &
For all projects which are supported, the following will
- They will clearly demonstrate how they have considered their
target audience in their planning and design – and that the
delivery mechanisms identified are appropriate and targeted towards
- Projects will have a clear link to a national or local policy
agenda, which is within the scope and remit of CCW’s work, and can
demonstrate it is not duplicating (or likely to be in competition)
with any similar project.
- We will look favourably on collaborative projects or those that
link together to create more effective outcomes.
Under this pillar, CCW grant aid cannot fund:
- Farming, agriculture or food production initiatives unless
delivering biodiversity understanding, access opportunities or
- Projects benefiting individual schools only.
- Production of educational resources as stand alone
- Stand alone art projects unless delivered as part of an outdoor
- Establishing and maintaining general websites. We will however,
consider funding for web pages and innovative digital solutions
where it is integral to the success of the project.